Home journey corporations stated reasonably priced costs make Southeast and Northeast Asian locations significantly interesting to Vietnamese vacationers, eclipsing home excursions as home flight prices soar.
In line with the Japan Nationwide Tourism Group (JNTO) in Vietnam, within the first two months of the yr, the variety of Vietnamese guests to Japan reached over 107,000, a 40% enhance in comparison with the identical interval of 2019.
The variety of Vietnamese guests to Japan in February was the best ever, exceeding 60,000.
The earlier highest month was February 2023, with 55,800 guests.
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A Vietnamese vacationer in Fukushima, Japan, April 2024. Picture by Vinh Le |
A JNTO consultant defined that the sudden enhance in Vietnamese guests to Japan in February was as a result of lengthy Lunar New 12 months vacation, a weaker yen making excursions to Japan cheaper than earlier than the pandemic, and the rising reputation of Japan amongst Vietnamese vacationers.
The variety of Vietnamese guests to Japan in March and April has not but been launched however is anticipated to rise.
Taiwan and South Korea additionally noticed a rise in Vietnamese guests within the first quarter. In January alone, the variety of Vietnamese guests to Taiwan reached over 17,000, rating tenth among the many prime 10 key markets, in line with the Taiwan Tourism Administration.
The Korea Tourism Group (KTO) reported that just about 120,000 Vietnamese vacationers visited the nation within the first quarter, a 38.9% enhance in comparison with the identical time final yr and an 8.5% enhance in comparison with the identical interval in 2019.
In 2023, Vietnam was the main Southeast Asian market when it comes to the variety of common and enterprise vacationers visiting South Korea, with over 420,000 Vietnamese visiting the nation, a rise by 140% in comparison with 2022 and 74% in comparison with 2019.
Nguyen Huy Hoang, operations director of Klook Vietnam, stated the journey e-commerce platform recorded a 63% enhance in Vietnamese vacationers touring to Northeast Asia in March, the height of the cherry blossom season.
Hoang revealed that 87% of vacationers surveyed stated they devoted their total journey simply to see the blossoms. Over half of Vietnamese customers on the Klook platform expressed a need to spend about two weeks on flower season excursions, spending a median of as much as $2,500 throughout that interval.
Thi Quoc Duy, director of Retail Heart at BenThanh Vacationer, said that for the upcoming Reunification Day and Labor Day on April 30 and Could 1, in addition to the summer time vacation, the corporate’s excursions to Japan and South Korea have garnered probably the most curiosity and bookings.
They’re adopted by Southeast Asian journey applications to Thailand, Singapore, and Malaysia.
In Southeast Asia, Thailand and Singapore stay conventional markets for Vietnamese vacationers.
The Tourism Authority of Thailand reported that within the first two months of the yr, the variety of Vietnamese guests to Thailand reached greater than 130,400, down 7% in comparison with the primary two months of 2023.
Nonetheless, the variety of guests is anticipated to extend within the upcoming summer time months.
The authority views Vietnam as an vital short-haul overseas tourism marketplace for Thailand. In 2023, Vietnamese guests have been among the many prime ten markets coming to Thailand, with over a million visits, equal to 96% of the 2019 determine.
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Vietnamese vacationers attend the Songkran pageant in Bangkok, April 12, 2024. Picture by Nguyen Duc Huy |
Singapore additionally recorded development in Vietnamese guests within the first quarter.
As of March 24, the variety of Vietnamese guests reached 93,000, a rise of greater than 2,000 in comparison with the primary quarter of 2023, equating to 40% of the primary quarter of 2019, in line with the Singapore Tourism Board.
In 2023, the stream of Vietnamese vacationers to and from Changi Worldwide Airport ranked ninth among the many prime 10 worldwide customer markets to the airport.
A VnExpress survey at two main tourism occasions in April, the Ho Chi Minh Metropolis Tourism Pageant and the Vietnam Worldwide Journey Mart (VITM) in Hanoi, confirmed that journey corporations rated worldwide excursions as overwhelming home excursions.
Bui Thanh Tu, Advertising Director of Finest Value, confirmed that at each occasions, clients primarily bought excursions to China and Thailand.
A consultant from Hoang Viet Journey primarily based in Hanoi stated home merchandise accounted for under 25% of the income after 4 days on the VITM honest, whereas excursions to China accounted for 35%, and different markets reminiscent of Japan, Europe, and the U.S. contributed 40%.