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Apple CEO Tim Prepare dinner listens to Vietnamese rapper Suboi’s tune April 15, 2024. Picture by VnExpress/Tuan Hung |
Throughout a 15-minute assembly the 2 mentioned the Vietnamese music scene and the singer’s profession trajectory. Suboi performed her tune, which highlights the societal pressures confronted by Vietnamese ladies to adapt.
Prepare dinner, after listening to the tune on Apple headphones, exclaimed it was “so nice” and that he completely beloved it.
Suboi, who lives in HCMC, made her technique to Hanoi on Sunday following an invite from Apple. She believed it will be an ordinary firm gathering and was stunned to be taught Prepare dinner could be attending.
She didn’t do a lot preparation since she most popular their interplay to unfold naturally, she stated.
The assembly was held in a Hanoi studio, the place Viet Max, a pioneering Vietnamese hip-hop artist, welcomed Prepare dinner and launched him to native expertise.
Prepare dinner shared a video of the gathering on his X account the identical night, saying: “Due to the very gifted VietMax for exhibiting me how iPhone and iPad match into his dance and avenue artwork workflows, and to rapper Suboi for sharing her latest tune in Spatial Audio.
“It was unbelievable to see the energetic Vietnamese hip-hop tradition!”
Apple’s web site defines Spatial Audio as a characteristic that adapts to the person’s head actions to ship a cinema-like sound expertise, making it appear as if the audio envelops the listener from all instructions.
Earlier Prepare dinner had engaged with Vietnamese filmmakers and photographers on the native Antiantiart studio, and noticed their artistic use of the iPhone, iPad and MacBook.
Prepare dinner additionally savored Vietnamese egg coffee with pop diva My Linh and her daughter, singer My Anh, at a café in Hanoi’s outdated quarter the identical morning, the place they conversed concerning the artwork, tradition and historical past of Hanoi for about half-hour.
Prepare dinner expressed his ambition to introduce Apple Plus merchandise to non-English talking markets.
Prepare dinner arrived in Hanoi Monday morning on a two-day enterprise journey throughout which he’ll meet notable content material creators and app builders on App Retailer.
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Apple CEO Tim Prepare dinner seen at Hoan Kiem Lake in Hanoi on April 15, 2024. Picture by VnExpress/Giang Huy |
Apple has unveiled plans to strengthen its dedication to Vietnam, together with growing spending for suppliers and funding a clear water initiative at native colleges.
Since final yr the corporate has been launching new main companies in Vietnam. It opened the Apple Retailer On-line in Could and launched cost service Apple Pay in August, is taking footage of Vietnamese streets to develop its Apple Maps and increasing recruitment of engineers to develop its Siri voice assistant in Vietnamese.
Prepare dinner, 64, grew to become CEO of Apple in 2011.
Born Hold Lam Trang Anh, Suboi, 34, has been dubbed Vietnam’s “Queen of hip-hop.”
In 2015 she was likened to American rap icons Queen Latifah and Lauryn Hill by The Wall Avenue Journal. She was featured in a documentary on hip-hop in East and Southeast Asia, and highlighted as a standout within the Vietnamese music scene by Vogue Japan.
She carried out for former U.S. President Barack Obama throughout his 2016 go to to Vietnam, and was named amongst Forbes journal’s 30 Underneath 30 stars in Asia the subsequent yr.
Vietnamese rapper Suboi introduces her newest tune “Dau Thien Ha” for Apple CEO Tim Prepare dinner. Video by VnExpress/Tuan Hung