Famend toy agency, Mattel, is embarking on its latest toy-inspired film mission, Bob the Builder, the mannequin’s first animated theatrical movie.
The movie stars Within the Heights actor Anthony Ramos as a result of the voice of Roberto, “Bob”, who travels to Puerto Rico for a big growth job. There, he tackles quite a few factors throughout the island and learns the true which means of establishing as he experiences Caribbean-Latin custom.
Singer-actress Jennifer Lopez is producing the mission together with Elaine Goldsmith-Thomas and Benny Medina for Nuyorican Productions. Ramos may additionally produce, alongside Alex Bulkley and Corey Campodonico from ShadowMachine.
Mattel has tapped Colombian-American creator Felipe Vargas to develop the story in collaboration with Alex Bulkley and Corey Campodonico of the animation studio ShadowMachine.
Bob The Builder is the most up-to-date in various film and television initiatives Mattel launched following the success of the Warner Bros Barbie movie, which had area office product sales that earned over US$1.4 billion (S$1.88 billion).
Different upcoming initiatives embrace the Netflix animated sequence Masters Of The Universe: Revolution, centred on Mattel’s He-Man franchise, and a live-action Polly Pocket film, directed by Ladies creator Lena Dunham and based on the tiny 1980’s dolls by Mattel.
Mattel Movies can be rising initiatives based on totally different commonplace toy traces, along with American Girl, Scorching Wheels, Magic Ball, Barney and additional.
The Bob The Builder movie depends on the early 2000’s British animated children’s sequence of the an identical title created by PAW Patrol creator Keith Chapman for Hit Leisure and Scorching Animation. The television current, centred on the namesake contractor and his buddies, ran for 12 seasons.
Mattel purchased Hit, which owned the rights to Bob the Builder, Thomas & Mates and totally different preschool properties, in 2011 for US$680 million.
Robbie Brenner, president of Mattel Movies, talked about in a press launch she hoped the mission would introduce the character to new audiences.